Pip & Puddle

The Essentials

$599.00

Pip & Puddle

$599.00

Introducing Pip & Puddle

Playful, imaginative, and full of heart.

Pip & Puddle is a lifestyle-led brand kit designed for brands rooted in creativity, curiosity, and connection. Inspired by childhood wonder, everyday adventures, and the magic of play, this identity brings colour and character together in a way that feels joyful, warm, and approachable.

Think hand-drawn typography, soft rounded shapes, cheerful colour palettes, and illustrations that feel spontaneous and full of movement. It’s expressive without being noisy. Fun without feeling messy. Designed to spark imagination while remaining easy to use and beautifully balanced.

Pip & Puddle is made for brands that want to feel friendly, optimistic, and full of life. The kind of brand that invites people in, tells stories through design, and turns everyday moments into something memorable.

Built as a flexible framework, this kit allows each brand to grow, evolve, and play within a thoughtfully designed system that feels cohesive from packaging to digital and beyond.

Bright. Curious. Made for little moments and big imaginations.

Where every playtime is an adventure.

How it works

Choose Friends of Colour #2
Pick what your brand needs
We update everything with your business name and deliver it ready to use

One brand design, built to fit where you’re at.

Choose what your brand needs

	The Essentials	The Essentials Plus	The Complete Kit
Primary logo	✓	✓	✓
Secondary logo variations	✓	✓	✓
Colour palette	✓	✓	✓
Mini style guide	✓	✓	✓
All logo file formats	✓	✓	✓
Custom pattern set	—	✓	✓
Custom icon set	—	✓	✓
Social media templates	—	6 templates	6 templates
Website homepage mockup	—	—	✓
Email marketing template	—	—	✓
Email signature graphic	—	—	✓
Best for	A clean brand foundation	More personality + content	Full brand setup
Ideal if you want to…	Look professional fast	Stand out visually	Show up everywhere

Need help choosing?

Start with The Essentials if you need a strong brand foundation
Choose The Essentials Plus if you want more personality and content-ready assets
Go for The Complete Kit if you want everything sorted in one go

You can always add more later as your brand grows.

Good to know

- These are semi-custom brand kits, designed around a specific look, feel, and vibe so you can get up and running quickly and stay visually consistent across your business.

- They’re created to help you launch faster, show up confidently, and avoid overthinking every design decision.

- Because of the semi-custom nature of these kits, they aren’t suitable for trademarking.

- If trademark protection is essential for your business, a fully custom brand identity would be a better fit which our sister company, Complete Street can help with

Our packages are built around what we know businesses need to get started and show up confidently.

Each option includes a considered set of branding assets designed to help you launch quickly, stay consistent, and avoid overcomplicating things. From core brand foundations to content-ready assets, you simply choose what your business needs right now.

You can view exactly what’s included in each option in the comparison table above.

We personalise the branding with your business name and deliver everything ready to use.

The overall look and feel of each kit is pre-designed to keep things fast, consistent, and cohesive.

If you’re after deeper customisation, a fully custom brand identity would be a better fit. Reach out to Complete Street, our sister company to find out more.

All logos, icons, and patterns are supplied in both RGB (digital) and CMYK (print) formats.

You’ll receive files in:
- PNG
- PDF
- EPS
- JPEG

Provided in both high and low resolution, ready for digital use, print, signage, packaging, and more.

You’ll receive your branding files within 3 business days of submitting your business name and details.

Fast, simple, and designed to keep you moving.

These are semi-custom brand kits, which means the design style may be purchased by other businesses.

Your branding will be personalised with your business name, but the overall look and structure aren’t exclusive.

This approach is what allows us to deliver high-quality branding quickly and at a more accessible price point.

If you’d like to adjust the colour palette, we can do this for an additional fee of $165.

Just leave a note at checkout with your preferred HEX or Pantone codes, and we’ll take care of the rest.

Frequently asked questions

There’s no set limit on how many times a kit is sold.

Instead, we focus on keeping things fresh. We’re constantly adding new brand kits, templates, and creative drops, so there’s always something new on the shelf.

This means you’re choosing from thoughtfully curated designs that evolve over time, not something that feels overused or tired.

To keep things fast and streamlined, revisions aren’t included.

Each kit is carefully designed around a specific look and feel, so everything works together straight out of the box. This approach is what allows us to deliver high-quality branding quickly and consistently.

Because these are digital products that are customised for your business, we’re unable to offer returns or refunds once work has begun.

We encourage you to review the kit details carefully before purchasing. If you’re unsure which option is right for you, feel free to reach out before placing your order.

If you need to upgrade your package, we’re happy to help where possible.

Just get in touch as soon as you can and we’ll let you know the next steps.

Once you’ve placed your order, we’ll ask for your business name and a few key details.

As soon as we have what we need, we’ll get to work.

Our kits are designed to suit a wide range of businesses, especially in lifestyle, creative, retail, service-based, and product-led spaces.

If you’re unsure whether a particular kit is the right fit, we’re always happy to chat before you purchase.

To keep things fast and streamlined, revisions aren’t included.

Each kit is carefully designed around a specific look and feel, so everything works together straight out of the box. This approach is what allows us to deliver high-quality branding quickly and consistently.

If you need a fully custom brand identity or more bespoke creative support down the track, our sister studio Complete Street can help.

Bread & Milk Creative is here for quick, considered essentials.

Complete Street is there when you’re ready for a deeper, fully custom approach.

Good design, freshly stocked · Brand kits · Templates · Illustration packs · Thoughtfully made · Ready when you are ·